Free PDF How Stella Saved the Farm: A Tale About Making Innovation Happen, by Vijay Govindarajan, Chris Trimble
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How Stella Saved the Farm: A Tale About Making Innovation Happen, by Vijay Govindarajan, Chris Trimble
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How Stella Saved the Farm is a simple parable about making innovation happen. Written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win Everywhere, the story resonates in organizations of all types―public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people.
The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.
The main characters in the story―Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea―are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest.
It's a story that can be enjoyed by anyone. How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.
- Sales Rank: #97774 in Books
- Published on: 2013-03-12
- Released on: 2013-03-12
- Original language: English
- Number of items: 1
- Dimensions: 8.55" h x .63" w x 5.88" l, .89 pounds
- Binding: Hardcover
- 160 pages
Review
“We have found How Stella Saved the Farm to be a very useful tool for raising the key challenges in organizing and executing innovation initiatives.” ―James Euchner, VP, Global Innovation at The Goodyear Tire & Rubber Company
“Deere has already held innovation workshops based on Stella, with very positive results. This is a powerful, practical tool for learning and executive development.” ―Mary Jones, Vice President Global Human Resources, Deere & Company
“This elegant story, rich in insight into what it takes to make innovation happen, has already had tremendous impact in GE executive development programs and on key innovation projects.” ―Stephen Liguori, Executive Director - Global Innovation and New Models, General Electric
“Govindarajan and Trimble have managed to do the unthinkable -- develop a case study that is both seriously thought-provoking and truly entertaining.” ―Dolph Johnson, Senior Vice President, Human Resources, Hasbro
“At first glance, I was skeptical. By the end, I was blown away. In a quick, fun read I found brilliant simplicity, capturing best practices for enabling and managing innovation. I continue to recommend Stella to executives seeking to turn new ideas into material business outcomes.” ―Roy Rosin, former vice president of Innovation, Intuit
“Delightful to read. And, it sliced right through the complexities of innovation.” ―Kathy O'Hara, Leadership and Organization Development Manager, AT&T Consumer IT
“Simple. Powerful. Memorable. This story resonates with our own experiences.” ―Jonathan Hornby, director of Worldwide Marketing, SAS Institute, and author of Radical Action for Radical Times
“Lively characters and practical lessons.” ―Abdul Halim bin Abdul Manaf, Product and Quality Program Manager, Freescale Semiconductor
“A wonderful story with terrific insights into innovation.” ―Kristi Marsella, vice president, Talent Management, E&J Gallo Winery
“Fantastic, practical, and business-minded read. Relevant for the business challenges of innovation, organizational renewal, and growth.” ―Sipho Gumbi, Senior Organizational Development Consultant, MTN Group Management Services
About the Author
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He has worked with dozens of Fortune 500 corporations and speaks at conferences around the world. He lives in New Hampshire.
Chris Trimble has dedicated more than ten years to studying a single challenge that vexes even the best-managed corporations: how to execute an innovation initiative. With Govindarajan he coauthored the New York Times bestseller Reverse Innovation (2012). He lives in Vermont.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Just fine as the lighter version of "The Other Side of Innovation"
By OnceMore
This book uses storytelling in the form of a fable to teach a limited number of lessons and / or principles about how to make innovation happen. While it is true that one of the biggest challenges involved in making innovation happen is realizing when to engage in such an undertaking and pull the trigger in the first place, this book is focused primarily on helping readers cope with various challenges arising from the "execution" portion of making innovation happen, and less so on processes and tasks occuring beforehand, such as how to generate ideas, evaluate them for innovativeness, feasibility, and other attributes, and then select one or more of them for implementation.
The lessons that the authors hope the readers of this book would remember revolve around what kind of help should be given to the point person tasked with planning and rolling out the new products and / or services, and how that person's performance should be evaluated. The authors also provide advice on team building and conflict resolution.
This book is a quick read, and is intended to be a lighter version of the authors' longer, more traditional, and more comprehensive book entitled: "The Other Side of Innovation: Solving the Execution Challenge." Both books have their own merits. Go for the more comprehensive book if you need or are interested in the details, but if you don't, this more accessible version should be just fine. I should point out, however, that the more comprehensive book is not that much more difficult to read than this one, so if you prefer to or can only own one of them, go for the more comprehensive book.
5 of 5 people found the following review helpful.
A simple tale that teaches big lessons
By Eric Isselbacher
This story offers incredibly valuable insights into what can help innovation succeed or cause it to fail. In an organization that already had a "performance engine" that is well established and operationally sound, introducing an innovation unit can be perceived as a threat to the integrity and efficiency of the performance engine, rather than be recognized a key to the organization's long-term success and survival. At first you may wonder why Chris Trimble and Vijay Govindarajan, two Tuck professors, chose to write a parable about farm animals rather than a traditional business school textbook to explain their ideas. But just as George Orwell so effectively used the characters and plot in Animal Farm to convey political and social commentary, so too do these authors use the animals on Windsor farm to dramatize just what it takes for innovation to succeed. By using a parable, the authors remove most of the extraneous detail that typically clouds corporate case studies, thereby making the basic principles plainly evident. In addition, the story is designed to prompt discussion among those who have read it to answer the question, "Who saved the farm, and how?" The book is well written, humorous, and easy to read, and undoubtedly each of the animal characters will bring to mind someone you know. This is a must-read for anyone planning on launching an innovation team or program.
4 of 4 people found the following review helpful.
Excellent!
By Kelly Kreiter
Stella is simply outstanding! The book provides a great way for busy leaders to easily engage teams in great conversation. In addition, supporting materials are wonderful! The authors truly understand the challenges of innovation and present the material in a simple format. We will be utilizing this book as the basis for an innovation discussion with our top global executives at an upcoming leadership development session. Leadership Development Manager
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