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Too many business plans focus on the details most important to the managers or business owners writing them. . . and fail to address the questions most crucial to potential backers. This immensely practical and eminently readable book shows readers how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes.
Featuring case studies and examples of both what to do and what not to do, the book reveals how to: ● Include the vital information backers need, while leaving out extraneous filler that gets in the way ● Address key factors such as market demand, competition, and strategy ● Spell out the essence of your business proposition ● Outline resources and financial forecasts ● Assess risk from the backer's perspective ● Evaluate and improve the plan to ensure its success With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed. Note: This book is designed for readers developing business plans for the U.S. and Canadian marketplaces.- Sales Rank: #466465 in Books
- Published on: 2014-05-22
- Original language: English
- Number of items: 1
- Dimensions: 9.39" h x .71" w x 7.36" l, 1.33 pounds
- Binding: Paperback
- 272 pages
Review
“…immensely practical and eminently readable book shows how to create a business plan that speaks directly to investors and makes it easy for them to say yes.” --New Equipment Digest
From the Inside Flap
Entrepreneurs and business leaders love to tell stories—about their company’s founding, its vision and values, its awesome products and stellar services. They’re compelling narratives, but they lack the gravitas and objectivity needed to sway financial backers.
To land funding, you’ve got to extend beyond emotional appeal and think like a financier. You need to deliver solid evidence and a convincing argument that your business startup or expansion is a low-risk, high-reward proposition.
Step by step, The Standout Business Plan will help you craft a winning plan that attracts investors. Exceptionally clear and practical, this book explains how to:
• Gather key data and survey existing or prospective customers
• Prepare an executive summary that paints a vivid picture of your business, your markets, and potential risks
• Structure your business plan in the most logical way (e.g., market analysis before marketing plans)
• Analyze market demand, competition, strategy, resources, financials, risks, and opportunities—and assemble them into a coherent, consistent, and credible whole
• Pay special attention to four kinds of risk, delivering a credible strategy for mitigating each
• Remove excessive detail, unsupported boasting, and vague claims. And much more!
Real-world examples, clear instructions, and a steady focus on what investors need to know will help transform even a flimsy or unremarkable document into a compelling, backable business plan.
From the Back Cover
“From my private equity perspective, a plan submitted along these guidelines will stand out from the rest. It will speak the language of potential investors.”
— James Pitt, Partner, Lexington Partners
“This guide cuts to the heart of what needs to go into a business plan.”
— James Brocklebank, Managing Director, Advent International
“At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read.”
— James Courtenay, Managing Director, Standard Chartered Bank
Vaughan Evans is a highly experienced consultant specializing in strategy and business planning for corporate clients, and strategic due diligence for private equity firms. He previously worked for Arthur D. Little and Bankers Trust Co., and has authored several books, including Key Strategy Tools.
Brian Tracy is the chairman and CEO of Brian Tracy International and one of the top business speakers and authorities in the world today.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Business Plan - Necessary evil.
By K. Reuther
Book is great. it will help our business.
1 of 1 people found the following review helpful.
Five Stars
By Jasmin Stanley
Excellent, thank you!
1 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
Excellent business plan book
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